Individualized web presence meets centralized management
Centralized management, consistent branding across all franchisees, efficient promotions, and insightful analytics while each franchisee has their own separate individual website.
The problems with microsites
Unlike microsite structures, wildcloud’s approach empowers each franchise site to be a unique site, not a diluted sub-domain. This strategy eliminates common microsite challenges:
Shared databases
Microsites often share a common database, meaning individual sites are not truly ‘individual.’ This setup is messy and becomes harder to handle when trying to grow or expand.
SEO Limitations
Microsites, being part of a larger domain, struggle with local SEO ranking. Each site doesn’t build its own domain authority but relies on the main site, often leading to lower local search visibility.
Inflexibility
With microsites, there’s a risk of branches veering from the main brand message or get neglected over time. In addition, promotions or seasonal offers need manual updates on each microsite.
Aron Martinez – Founder
AMWeb
Centralized, yet decentralized: the best of both worlds
wildcloud’s architecture, coupled with Greyd’s centralized content management, offers franchises a paradoxical benefit: centralized decentralization.
Consistent branding
With centralized management, all franchisees align with the brand, promoting uniformity. Everything from promotional banners to major announcements maintains brand integrity.
Autonomy for franchisees
While the brand remains consistent, franchisees enjoy the freedom to infuse local flavor. They can customize pages, reflecting local events or sentiments, fostering a connection with their community.
Efficient promotions
Central promotions, new offers, or program launches are pushed network-wide with ease. This efficiency means faster go-to-market times and uniform customer experiences.
Read the "PowerFit" case study
Discover how Greyd.Suite and wildcloud streamline feature creation, content management, and franchise-wide deployment.
Version Control System
Manage codebase changes efficiently and safeguard against potential bugs.
Real-time Deployments
Any update or feature is immediately available to all franchises with one click.
Efficient Content Management
Central hub for crafting global content, while child sites align seamlessly with global changes.
Unified Brand Experience
Uniform brand messaging and visuals across every site. Flexibility for local branches to adapt, but within defined brand guidelines.
CEO @ DS Development Solutions
Frequently asked questions
Greyd.Suite is the first WordPress Block Editor designed to streamline website operations of your franchise. It centralizes content management, ensuring brand consistency across all your locations, enhancing communication and promotional strategies, and providing a unified approach to handle large-scale website management. This means less time spent on repetitive tasks and more time focusing on growth and customer engagement.
Multi-tenant architecture is akin to living in an apartment complex. All residents (tenants) share the same structure and amenities, but each has its own secured space. In digital terms, you have one central system (the complex), and each franchise location (the tenants) operates its unique segment. They share the same resources, updates, and communications seamlessly, ensuring uniformity and efficiency.
Absolutely. While Greyd.Suite promotes brand consistency, it also values the uniqueness of local content. Your franchise can personalize content relevant to your local audience, such as local team information, regional events, or special community offers. The platform maintains global brand standards while allowing you to cater to your community’s specific needs.
Centralized content management ensures that all your franchise locations are on the same page—literally. When rolling out new marketing campaigns, promotions, or information, you can simultaneously update all separate sites. This unified approach means your message is consistent, your brand is recognizable, and you can launch large-scale marketing strategies with the click of a button.
There are virtually no limits. wildcloud is a containerized cloud solution using multi-tenant cloud architecture, used by mayor players in SaaS. Whether you operate a handful of locations or thousands, our platform can accommodate your growth. As you expand, wildcloud grows with you, continually providing the resources and support you need.
If you’re a major franchise or agency specialised in franchise markering, you can reach out to us by booking a demo, and one of our account executives will guide you through the setup process. We will discuss your specific needs, plan the transition, and support you at every step to ensure wildcloud and Greyd.Suite empowers your franchise’s (clients) success.