When the pandemic disrupted the Netherlands in 2020, our B2C startup catering to the hotel industry as well as our digital agency was severely impacted. 

In the face of adversity, we decided to pivot back to our roots, focusing on web development and proposing an ambitious plan to harness multi-tenant WordPress.

Inspired by the infrastructure of successful SaaS companies and Kubernetes, our aim was to redefine web development and offer a scalable solution to WordPress companies.

Our bold strategy to transition from a project-based business model to a product-focused one aimed to improve scalability, and streamline operations. As we embarked on this transformative journey, we developed a low-code SaaS platform based on WordPress.

Capturing the attention of significant investors, including Porsche, Yoast, and Axel Springer, this culminated in nearly $1M of investments.

Ultimately, this journey led us to launch our groundbreaking WordPress multi-tenant cloud platform on a global scale. This remarkable turnaround from an initial setback saved our business and is redefining the WordPress landscape today.